A declaration of intent. What we believe, what we stand for, and what we are asking parents, practitioners and policymakers to do.
We believe that the first five years of life are the most consequential five years of any human life. We believe that the experiences of these years, the things touched, the words heard, the games played, the places explored, shape the architecture of the brain that will operate for the next eighty.
We believe that real play, physical, open-ended, child-led, screen-free, is the primary mechanism by which this architecture is built. Not a supplement to development. Not an optional enrichment. The mechanism itself.
We believe that screens, deployed habitually, without thought, as a default solution to boredom, as a reward, as a pacifier, displace this mechanism. Not dramatically. Not in a single session. But cumulatively, daily, across months and years: they take the time and the attention that real play requires, and they redirect it toward passive consumption.
We are not anti-technology. We are anti-default. We ask only this: that parents, practitioners and policymakers protect, with deliberate, informed intention, the time and space and materials that children need to play for real.
One hour a day of generous, screen-free, open-ended play changes nothing. One hour a day, every day, from birth to five, changes everything.
"Give children real things to do, real materials to use, real problems to solve, and real time to do it in."
The AntiScreen Movement · In Partnership with Jaques London · Est. 1795
Pull-Along Toys
TIMPANI top-rated. Gross motor, cause-and-effect, language.
Educational Sets
Life cycles, sorting, threading. Montessori-aligned.
Baby Wooden Toys
Sensory-rich natural wood for the critical first window.
All Jaques Toys
230 years of real play. Britain's oldest toy maker.