Why this guide exists, who it is for, and the principles that shape every page of it.
The AntiScreen Movement was created because the evidence on real play and screen time in early childhood is clear, and largely unknown. Neuroscientists, paediatricians, psychologists and educators have been producing consistent, compelling research for decades. The message has not reached the parents who need it.
This guide brings together 100 expert voices, 100+ Q&As, and 100+ free resources in one place, presented without paywall or registration. Everything cited. Everything honest. Nothing sold except the toys that the research genuinely supports.
Jaques London is the world's oldest games and toy company, established in 1795. They invented croquet, table tennis and the Staunton chess set. For 230 years they have believed, before the neuroscience existed to prove it, that physical, real, hands-on play is the foundation of a good childhood. The AntiScreen Movement is the evidence-based expression of that belief.
Visit Jaques London →Pull-Along Toys
TIMPANI top-rated. Gross motor, cause-and-effect, language.
Educational Sets
Life cycles, sorting, threading. Montessori-aligned.
Baby Wooden Toys
Sensory-rich natural wood for the critical first window.
All Jaques Toys
230 years of real play. Britain's oldest toy maker.